Logo Design- Travel Company
October 2, 2024
Dashboard Design- Fashion
October 21, 2024Mobile App Design for Fashion E-commerce
Client: ELVYN
Industry: Fashion E-commerce
Services: Mobile App Design
About The Elvyn
This project focuses on designing a modern fashion e-commerce mobile application that delivers a smooth and engaging shopping experience. The app allows users to browse curated clothing collections, explore product details, manage their cart, and complete purchases effortlessly. The design emphasizes visual storytelling, clear product presentation, and intuitive navigation.
From onboarding to checkout, every screen is optimized to reduce friction and increase conversion. The overall goal was to create a stylish, user-friendly interface that reflects a premium fashion brand while supporting fast and confident purchasing decisions.
Challenges
Creating a visually rich yet clean shopping interface- Simplifying product discovery and filtering
- Designing a smooth onboarding and login experience
- Presenting detailed product information clearly
- Reducing friction in the checkout process
With Upclues
Used grid-based layouts and strong imagery for clarity- Designed intuitive category tabs and product cards
- Created minimal, guided login and signup screens
- Structured product details with size, price, and images
- Streamlined cart and checkout with clear CTAs
Research & Planning
User Shopping Behavior Research
Analyzed how users browse fashion apps, compare products, and make purchase decisions to guide layout and flow.
Competitor Analysis
Studied leading fashion e-commerce apps to identify effective UI patterns and usability benchmarks.
Information Architecture
Planned a clear hierarchy for categories, product listings, details, cart, and checkout screens.
Content Hierarchy Planning
Structured information flow from awareness to enrollment, ensuring clarity at every stage of the user journey.
Visual Style Definition
Established a modern, fashion-forward aesthetic using clean typography, soft colors, and bold product imagery.
Product Detail Optimization
Focused on showcasing images, pricing, size selection, and descriptions without overwhelming users.
Ready to begin your project journey with us?
Let’s discuss how we can build a user experience that’s not just visually appealing but also fuels measurable growth for your product.
