Website Design & Development – Carpentry Services
January 28, 2026Mobile App Design for Food Delivering App
Client: Frunch
Industry: Food Delivering App
Services: Mobile App Design
About The Frunch
This food delivery application is designed to help users discover restaurants, browse menus, and order food with speed and convenience. The platform brings multiple cuisines, popular restaurants, and personalized recommendations into one intuitive experience. Clear visuals, rich food imagery, and structured layouts make browsing enjoyable while reducing decision fatigue.
The app focuses on seamless ordering, smart filtering, and smooth checkout. Features like favorites, ratings, and detailed menu views improve trust and confidence. By combining strong visual design with efficient user flows, the application delivers a delightful and reliable food-ordering experience.
Challenges
Users struggled to quickly choose food from multiple options- Complex navigation increased time taken to complete food orders
- Large menus caused confusion and decision fatigue for users
- Checkout process felt lengthy and interrupted ordering experience
- Inconsistent visuals reduced trust and overall brand perception
With Upclues
Introduced clear categories and visual food cards for faster decisions- Simplified navigation with intuitive layout and clear call-to-actions
- Structured menus using filters, ratings, and popular item highlights
- Optimized checkout flow with fewer steps and clear confirmations
- Applied consistent colors, typography, and spacing across all screens
Research & Planning
User Eating Behavior Research
Analyzed how users browse food apps, compare dishes, and decide quickly during hunger-driven decision making.
Competitive App Analysis
Reviewed leading food delivery apps to understand layout patterns, menu structures, and checkout best practices.
User Persona Definition
Defined key personas including students, working professionals, and families with different ordering priorities and time constraints.
Information Architecture Strategy
Organized restaurants, categories, and menus to reduce scrolling effort and improve discoverability.
Visual Design Direction
Selected bold colors, food-focused imagery, and clean typography to enhance appetite appeal and brand recall.
Ordering Flow Optimization
Planned a step-by-step order journey minimizing clicks from menu selection to payment confirmation.
Ready to begin your project journey with us?
Let’s discuss how we can build a user experience that’s not just visually appealing but also fuels measurable growth for your product.
