Custom Website Design & Development for Healthcare Consultants
December 29, 2025Custom Website Design & Development for Therapist
Client: Topher Welsch
Industry: Healthcare & Wellness
Services: Landing Psge Design
About The Topher Welsch
This project involved designing and developing a landing page for an individual therapist specializing in Solution-Focused Brief Therapy (SFBT). The primary objective was to create a calm, welcoming, and trustworthy digital experience that clearly explains the therapist’s approach while encouraging visitors to take the first step toward therapy.
The landing page was structured to balance emotional reassurance with clarity, helping visitors feel understood, supported, and confident in reaching out. A strong focus was placed on simplicity, readability, and gentle guidance throughout the user journey.
Challenges
Creating a sense of trust and emotional safety for first-time visitors- Explaining Solution-Focused Brief Therapy in a clear, non-clinical way
- Designing for sensitive mental-health audiences without overwhelming them
- Balancing personal storytelling with professional credibility
- Guiding users toward booking sessions without aggressive CTAs
With Upclues
Used calm colors, soft imagery, and generous spacing to create a soothing experience- Simplified therapy explanations into approachable, benefit-focused language
- Structured content into clear sections with gradual information flow
- Highlighted therapist personality and philosophy to build human connection
- Designed gentle, reassuring calls to action encouraging conversation, pressure
Research & Planning
Therapy & Mental Health Domain Research
Researched best practices for mental health and therapy websites, focusing on trust, empathy, accessibility, and ethical communication standards.
Target Audience Understanding
Analyzed individuals seeking clarity, emotional support, and confidence, ensuring content speaks to both emotional and practical concerns.
Therapy Approach Familiarization
Studied Solution-Focused Brief Therapy principles to accurately communicate its benefits in simple, relatable language.
Visual & Emotional Design Planning
Defined a visual style using natural colors, human imagery, and soft typography to support calmness and approachability.
Trust & Credibility Strategy
Planned placement of therapist information, FAQs, and explanations to reduce anxiety and answer common concerns upfront.
Accessibility & Readability Planning
Planned typography, spacing, and contrast to ensure content is easy to read, emotionally comfortable, and accessible for all users.
Ready to begin your project journey with us?
Let’s discuss how we can build a user experience that’s not just visually appealing but also fuels measurable growth for your product.
