Scaling an IT Company with Seamless B2B Design Support
Engaging Visuals
Conversion-Focused Landing Pages
Engaging Videos Editing
Presentation & Pitch Decks
Client Overview
Our client, a PIM & MDM implementation company, specializes in product information and master data management solutions for businesses. As their operations scaled, they required consistent, high-quality design support to enhance brand presence, strengthen marketing efforts, and create compelling sales materials. To meet their increasing creative demands, they sought a dependable and scalable design partner to extend their in-house capabilities.
Challenges
Despite having an internal design team, the client faced several challenges that impacted efficiency and growth:
- Overburdened In-House Team – A surge in creative demands exceeded internal capacity.
- Inconsistent Branding – Maintaining a cohesive identity across platforms proved challenging.
- Tight Deadlines – Time constraints slowed down marketing and sales initiatives.
- Diverse Design Requirements – Needed expertise in social media graphics, landing pages, video content, and presentations.
- Scalability & Adaptability – Required a solution that could expand with their business.
- Communication Barriers – Handoff issues led to misinterpretations and unnecessary revisions.
- Extended Review Timelines – The feedback and approval process delayed project execution.
Solution
To overcome these challenges, we introduced a dedicated design support system, ensuring seamless collaboration and top-tier creative execution. Our approach included:
- Dedicated Creative Team – A skilled team of designers to handle the growing creative workload.
- Brand Consistency – Standardized design elements to maintain a strong, unified brand identity.
- Rapid Turnaround – Optimized workflows for faster project completion.
- Comprehensive Design Services – Delivering social media creatives, landing pages, blog imagery, video editing, and pitch decks.
- Enhanced Communication – Improved project handoffs with clear guidelines and structured processes.
- Streamlined Feedback System – Implemented efficient review cycles for quicker approvals.
- Scalable Collaboration – Flexible design support tailored to the company’s evolving needs.
Implementation & Impact
Over the past five years, our collaboration has significantly optimized the client’s design workflow, delivering:
- Social Media Creatives – Designed 1,000+ engaging visuals to enhance brand awareness.
- Landing Page Designs – Developed 40+ conversion-focused landing pages to boost lead generation.
- Video Editing & Motion Graphics – Created 10+ engaging videos for marketing and product promotions.
- Blog & Website Imagery – Delivered 2,000+ custom images to improve content engagement.
- Presentation & Pitch Decks – Designed 25+ high-quality decks to support sales and investor pitches.
Key Achievements:
- Stronger Brand Identity – Consistent visuals across all digital platforms.
- Accelerated Marketing Execution – Faster turnaround for campaigns.
- Higher Engagement Rates – More compelling visuals driving user interaction.
- Cost-Efficient Scaling – Eliminated the need for additional in-house hires.
- 5+ Years of Ongoing Partnership – A collaboration built on reliability and success.
Conclusion
With dedicated, scalable, and high-quality design support, we have empowered our client to streamline branding, marketing, and sales initiatives. Our partnership allows them to focus on their core operations while maintaining a visually compelling and professional brand presence.