One Partner, 360° Creative & Digital: Upclues x Lisa T. Miller
September 24, 2025
Website, SEO & Branding Transformation for the Manufacturing Industry
November 19, 2025How Upclues Accelerated the Growth Journey of Namh Wellness
Overview
Client: Namh Wellness
Industry: Healthcare, Pharmacy & Daily Essentials
Location: Ahmedabad, India
Target Audience: Franchise Partners
Challenges
Before partnering with us, Namh Wellness faced several challenges that limited its growth potential:
No Franchise Model Established
The brand operated only through its own stores, limiting scalability
Low Brand Awareness
Despite offering a strong product range, the brand had minimal visibility in the local market.
Lack of Consistent Branding
Visuals, messaging, and tone varied across platforms, weakening the brand identity.
No Social Media Presence
The brand had no active digital footprint to engage or attract new audiences.
Limited Marketing Strategy
Marketing efforts were scattered, with no clear plan to build brand authority or attract franchisees.
The Results: A Clear Before & After Comparison
| BEFORE | AFTER |
|---|---|
| No Franchise Model | 10+ Franchise Stores Opened |
| Low Awareness | 350%+ Growth in Brand Reach |
| No Consistent Identity | Unified Brand & Packaging |
| No Digital Presence | 5000+ Franchise Leads Generated |
| Unorganized Marketing | 360° Growth Strategy Implemented |
Our Strategy
360° branding strategy to boost awareness and franchise growth.
Franchise Marketing & Lead Generation
Executed targeted digital ad campaigns across Meta and Google to generate high-quality franchise leads.
- Built strong brand recall through consistent franchise messaging, event branding, and on-ground promotions.
- Produced short-form video content highlighting franchise opportunities, brand vision, and customer experience to boost engagement and reach.
- Deployed automated email and WhatsApp campaigns to nurture franchise inquiries and maintain engagement.
- Created franchise brochures, explainer videos, and presentations to effectively communicate business potential.
- Integrated lead tracking systems to measure inquiries, conversions, and franchise interest.
Digital Presence & Social Media Management
- Launched and managed official social media channels on Instagram, Facebook, and LinkedIn.
- Built a strategic content calendar combining brand storytelling, wellness education, and franchise success.
- Designed high-performing visual campaigns, reels, and video content to enhance engagement.
- Ran targeted ad campaigns to drive franchise leads and audience growth.
- Optimized Google My Business (GMB) listings for all store locations to improve local visibility and credibility.
- Posted consistent updates, offers, and visuals on GMB, resulting in higher organic discovery and customer engagement.
Brand Identity Refinement (Including Packaging & Consistency)
- Developed a cohesive visual identity system ensuring consistency across print, packaging, and digital platforms.
- Defined brand tone, tagline, and personality to position Namh Wellness as approachable yet premium.
- Created modern packaging designs that reflect freshness, trust, and the brand’s “wellness-first” philosophy.
- Standardized visual elements across in-store branding, digital creatives, and marketing materials.
Event Branding & Collateral Design
- Designed standees, brochures, flyers, and display materials for franchise and wellness events.
- Created eye-catching booth branding and communication materials for exhibitions and on-ground promotions.
- Ensured that every visual asset aligned with the refreshed brand identity for maximum impact.
Local Brand Awareness Drive (Focused on GMB & Community Engagement)
- Enhanced Google My Business performance across all outlets with optimized descriptions, keywords, and visuals.
- Drove +230% growth in direction requests and +150% increase in GMB calls post-optimization.
- Conducted local awareness campaigns and on-ground activations across Ahmedabad.
Photoshoots & Video Production
- Directed professional photo and video shoots to build a strong visual asset library for marketing and social media.
- Captured store interiors, product displays, team moments, and lifestyle visuals that align with the brand identity.
- Produced testimonial videos and franchise highlights to humanize the brand and drive connection.
Results & Achievements
Franchise Leads Generated
Increase in Social Media Awareness
Franchise Stores Expanded in 1 year
Increase in Local Search Discoveries
Conclusion
From having no franchise model or social presence to generating thousands of leads and significant digital traction — Namh Wellness is now positioned as one of the most promising wellness franchise opportunities in Western India.
Our approach focused not just on marketing — but on building a strong, consistent brand identity that connects trust, convenience, and opportunity.