A 500% Increase in Organic Traffic Helped Vytal Controls Generate 100+ Qualified B2B Leads
March 27, 2026Boosting an Ayurvedic Heritage Brand: 210% More Organic Sales Through SEO
Client: Shree Shanker Ayurvedic Pharmacy
Industry: Healthcare & Wellness
Location: Ahmedabad, India
+580%
Growth in Organic Traffic
+120
Keywords on page 1
475%
Organic Sales
Overview
Shree Shanker Ayurvedic Pharmacy (SSAP), founded in 1942 in Ahmedabad, is a trusted Ayurvedic manufacturer with an ISO & GMP-certified facility. Despite offering 300+ classical medicines and third-party manufacturing, its newly launched e-commerce store initially had no organic visibility, content, and faced key technical issues.
The Challenge
- Low organic visibility limiting consistent traffic growth
- Under-optimized product pages affecting search performance
- Difficulty achieving high rankings in competitive search results
- Lack of a structured SEO strategy leading to inconsistent outcomes
Results & Business Impact
Organic Traffic Growth
The website initially generated just 137 total clicks from organic traffic, reflecting limited engagement from search. Following the implementation of a structured SEO strategy, organic clicks increased significantly to 1.38K, indicating stronger visibility, improved keyword alignment, and a noticeable uplift in user interaction from search results.
Impressions
The website initially recorded a low impression count of just 3.4K, reflecting limited search visibility and organic reach. Following the implementation of a structured SEO strategy, impressions grew significantly to 134K, demonstrating a substantial improvement in discoverability and overall search performance.
Top Keywords
The SEO campaign drove significant visibility gains by securing 21 high-converting product and category keywords in Google’s top 3 spots, maximizing click-through rates and direct e-commerce sales.
Broadening this impact, we successfully ranked a total of 113 targeted, non-branded keywords on Google’s first page, effectively breaking the brand's reliance on branded search and capturing fresh customer demand.
Ultimately, the domain built a massive footprint with 315 total keywords indexing across the top 100 search results, establishing a strong pipeline of "striking distance" terms for continuous future growth.
The Strategy
Deep-Dive Technical Audit
Used enterprise SEO tools to map crawl traps and index bloat, cross-referencing GA4 and Search Console data to identify high-converting product pages stuck on pages 2 and 3.
Technical SEO Overhaul
Resolved index bloat, optimized site speed for mobile users, and implemented a logical flat site architecture for better crawlability and user experience.
Content Refresh & Entity SEO
Overhauled product and category pages with intent-driven content, targeting long-tail problem/solution keywords like "best ayurvedic medicine for joint pain" to capture high-intent searches.
Authority & Trust Building
Strengthened off-page signals through targeted link acquisition and structured data implementation, spotlighting the brand's 80-year heritage to build credibility and domain authority.
Execution
1. Technical Optimization:
Fixed crawl errors and improved site speed from 4.8 seconds to 1.7 seconds by compressing assets and cleaning code.
2. Site Restructuring:
Reorganized the product categories and simplified URL slugs to make the website easier for users and search engines to navigate.
3. Content & Schema:
Rewrote product descriptions with better keywords and added schema markup to win rich snippets in search results.
4. Authority Building:
Gained high-quality backlinks from health publications and updated local citations to boost the brand's online credibility.
Key Takeaways & Conclusion
The most impactful tactic was the dual approach of eliminating technical crawl traps while simultaneously enriching collection pages with intent-driven content — delivering the highest and fastest ROI. With a now clean, scalable e-commerce architecture and a strong foundation of organic traffic and domain authority, Shree Shanker Ayurvedic Pharmacy is perfectly positioned to launch and rank new product lines with minimal friction and maximum growth potential.